Join Silver Light Media on January 22, 2019 from 12pm-1pm for a Lunch & Learn workshop hosted by Aryonna Richard focused on the social media platform Instagram. You will learn best practice tips like managing disappearing content, expanding your influence with Instagram Stories, growing your social community, and more! The event will begin with introductions, small group networking and lunch. Continue with an educational presentation and end with a giveaway raffle. Check out the event flyer below for details. Email aryonna@silverlightmedia.net with any questions. Join the event page via Facebook. To purchase tickets click here! 

 

Keeping up-to-date on social media is often a job in itself. Through working with clients I’ve learned people often have no ‘success strategy.’ Businesses and entrepreneurs begin social media campaigns with no realistic goals and get over-whelmed by the pressure of creating regular content and managing an audience. Remember beginning or updating a plan is going to take WORK. It is going to take more patience than you can predict. But if you are dedicated enough to connecting, posting, and collaborating you will experience results beyond what you can dream. I still glance at the hand-made owl from Australia in my office sent from a passionate business-owner in the area as a test to the magical experiences that can happen virtually via social media.

Continue reading for my 5 Instagram Strategy Tips for 2019.

1. Craft Your Captions: Particularly with Instagram being an image-centered social network it can be easy to focus mostly on the photo you are posting. Keep in mind that most of the engagement an update can receive actually comes from the caption. Try not to copy and paste the same text as people following you day after day will get bored and could un-follow you. Remember to prompt action by getting users to like, comment, or tag another user.

2. Know Your Hashtags: Particularly WHY you are using them. Many people ask me how many hashtags to use on Instagram. My short answer is 5-10 hashtags with an emphasis on knowing why you are using the hashtag. The purpose of a hashtag is to connect the information you are sharing with other people searching for and also sharing that information. My top takeaway for hashtags is to keep the focus on integrating local tags that are relevant to your location. Keep in mind that the hashtag limit is 30 on Instagram and I encourage you to not use more than 15 hashtags as it can start to appear as spam. The aesthetic appearance of your updates is important on Instagram so be mindful of your photography, caption, and hashtags. 

3. Remember ‘The Grid’: Have you ever heard ‘the grid’ referenced on Instagram? If you haven’t ‘The Grid’ is the standing profile that appears when users pull up your profile. It is referred to as a grid because the updates appear side-by-side as opposed to up-and-down like on Facebook, Twitter and most blogs. If you haven’t thought about your Instagram profile holistically take a look at your grid to see how the photos/videos are complementing or hindering the overall appearance of your profile. Think about or look back to the last few photos you posted on Instagram to make sure the appearance of your next updates complements to the overall aesthetic of your profile. The dimensions for an Instagram update are 1080×1080 pixels. A photo that is larger will appear cutoff when viewing your grid. Try to avoid uploading wide photos as this will hinder the appearance of your Instagram profile.

4. Community Interaction is Key: What do you do if a customer follows you on Instagram? Follow them back! I am often asked how many people to follow on the platform and my answer is always; it is not about the number of people you follow but the strength in those connections. Don’t be afraid to follow people and businesses on Instagram as this process is essential to community building. Following your customers shows them you care about the connection. It also gives you the opportunity to comment and like their photos, strengthening your connection. When a customer tags you in an update make sure you like and comment; the faster after they post the better from a customer service standpoint. 

5. Instagram Story Success: If you do not already take advantage of the Instagram Stories feature now is the time to start. I’m often asked how many Instagram Stories businesses should post. My answer is: use the story feature to help yourself fill in during times when you don’t have time to post updates to the grid and especially during special events. Do you usually update in the morning or evening? Try to post your stories during the opposite time frame to capture users that are online during that time.

Pro Tips: Use Instagram Stories to informally promote your business. Take customers behind-the-scenes, feature staff members, get customers involved, and use the feature to post the content that may not be as polished you would like for your standing profile but is purposeful in highlighting your company culture. The story feature is also one of the best way to promote events – instead of posting several updates that will stay on your profile during a short amount of time. Try an Instagram Story Sequence or Go Live; this feature pulls your profile to the top of the stories. If you have any questions about using Instagram for your business email me at aryonna@silverlightmedia.net.

Who’s ready to learn what’s new with the Denver-based group Tortuga? I can’t believe it has been almost two years since reconnecting with our friends you can read my interview from November 2016 by clicking here! I have been so impressed by how the performers have evolved during their time in the Colorado music scene that I can’t wait to share what’s happening with members Ryan Mahrer and Tyler Arndt. To learn about their upcoming tour date and what’s new with the duo continue reading the interview below. Hear what’s new from the group via Soundcloud by clicking here! 

The Interview

 

Q1. This past June you guys played Electric Forest for the second year in a row, how has your style evolved since the last time you played a national festival? 

A1. Great question, Aryonna and thank you for doing this with us. We would like to think that our style is something that is constantly evolving and changing. We’ve taken a lot of time trying to hone in our live sets. In this day and age, that is one of the best ways to spread the word about your project… especially at a festival like Electric Forest. People listen to your set and take that experience back home with them. Word spreads fast in these instances we’re finding.


Q2. I was stoked to see you guys supporting Evanoff’s Electronic Orchestra feat. Members of DYNOHUNTER, Tnertle, Eminence Ensemble, Toy Box, Skydyed, Spectacle and AG Flux.  What can you guys say about the upcoming performances? 

A2: This is also a HUGE bill. The Evanoff crew and the artists following in this billing are heavy hitters. All are making huge waves in the scene. We’re excited to be a part of it. The Larimer Lounge has always been a close friend of ours, so when they hit us up to play this event, it was a no-brainer.

Q3. Why should music fans who haven’t attended a Tortuga set see you guys live during your upcoming performance? 

A3. This is the next step for this project. Many of our friends/fans have been with us since the beginning. Yourself including Aryonna. Our main concentration is being able to sculpt our live performances into something that people can get excited about. The scene in Colorado at this point, is a dog eat dog world and if you aren’t constantly pushing yourself to figure out what’s next, you may not be here or relevant for very long.

Q4. As part of the Colorado music scene that is evolving, what can you say about the sound and style that has grown in the area? 

A4. I think the sound and scene in this area reflects the local culture here. The genres that are doing the best here, promote activities that are prevalent in Colorado. There is not much better then shredding down a mountain on a snowboard, blasting any of the local artists music, who are in the area. It’s truly an amazing scene and the support that ever group gives to one another, doesn’t seem to be present in a lot of places. We have something very special here that some seem to take for granted.

Q5. What songs or new releases are you most pumped for right now?  

A5. We’re working on a number of things right now… but If I told you, that would spill it for everyone. You’ll just have to wait and see 🙂 

Q6. Anything else you guys want to talk about for summer 2018?

A6. We’re both working on individual side projects that we would suggest looking at. Tyler’s project is currently established under the name VVIERD and he has been releasing music on that channel for a few months. All can be found online. He has a show at the Larimer Lounge on September 22nd. Ryan is currently working on an unnamed project and has plans to release a solo EP in the next few months. Keep an eye out!

As always, thanks for much for letting us do this A! Cheers to the future and all of you beautiful people! ~Ryan Mahrer and Tyler Arndt of Tortuga. 

Win a pair of TICKETS to Evanoff’s Electronic Orchestra follow the instructions below to enter: 

1. Follow @silverlightmedia on Instagram – Click Here 

2. Complete the form below.

 

 

 

We are excited to share a unique outdoor music experience with our followers! PoloFest is a summer festival that combines music and the sport of polo to raise money for the Equine Partnership Program (EPP).

The day will be loaded with unique entertainment including; matches featuring top players and horses, live music performances from Phantogram, Quinn XCII and more, along with the opportunity to ride horses with the EPP and Denver Polo Club.

The Denver Polo Club is unlike any venue in our area with rolling green fields, surrounded by forests and sights of the front range. Enjoy a day with a variety of activities, food vendors, and bars. The event aims to bring a new perception of the sport of Polo, and showcase the fantastic capabilities of equine athletes.

Thanks to AEG Presents Rocky Mountains we have a PAIR of TICKETS to GIVEAWAY! To enter complete the details below:

Follow Silver Light Media on Facebook
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Complete the form below:

We will announce one winner when our contest ends 8.22 at midnight!

BUY TICKETS!!

Who is ready for Haim with Maggie Rogers and Lizzo at Red Rocks Park and Amphitheatre during an event supported by AEG Presents?! The Sister, Sister, Sister tour is hitting COLORADO for one-night-only on May, 28th 2018. The sisters Este, Danielle, and Alana Haim are bringing their unique American pop-rock sound to the legendary outdoor theatre.

You know we are hooking our followers up with a FREE PAIR of TICKETS just complete the steps below to enter.

  1. ‘Like” Silver Light Media on Facebook 
  2. Follow Silver Light Media on Instagram 
  3. Complete the form below!!! 

 

Doors Open: 6:00pm

Show Starts: 7:00pm

Click Here to Buy Tickets!! 

The Decemberists with special guests Whitney take over Red Rocks Park and Amphitheatre on Tuesday, May 22nd during an event presented by AEG Presents.

This Indie Rock band from Portland Oregon is kicking off their tour at our favorite outdoor venue. Get ready to hear new music from their latest album “I’ll Be Your Girl.” If you can’t wait for the event you are in luck because one follower will WIN a FREE PAIR of TICKETS! Complete the simple instructions to enter.

  1. ‘Like’ Silver Light Media on Facebook
  2. Follow Silver Light Media on Instagram
  3. Complete the Form Below 

 

Show Starts 7:30 pm
Doors Open: 6:30 pm
Buy Tickets!!!

HDYFEST returns to Red Rocks Park and Amphitheatre with Flossstradumas and Kayzo, Famous Dex, Melvv, and Ducky for one night only on April 20, 2018, during an event supported by AEG Presents Rocky Mountains! Flosstradamus is an American producer and DJ. Currently based in Brooklyn, New York Flosstradamus came to prominence in Chicago while collaborating with acts like Major Lazer, Matt A-Trak, and Baauer. Don’t miss your only chance to see him at the legendary outdoor theatre this summer!

Get to the show early! You don’t want to miss Kayzo, Famous Dex, Melvv, and Ducky getting the party started before Flossstradumas takes over the stage. As one of the events kicking off the start of Red Rocks Season in 2018, Silver Light Media couldn’t be more stoked to help support. As a special surprise, we even have a ticket giveaway, complete the details below for your chance to WIN a FREE PAIR of tickets to the show!

 

  1. Like Silver Light Media on Facebook 
  2. Follow Silver Light Media on Instagram 
  3. Complete the Form Below 

 

Doors Open: 6:00 pm 

Show Starts: 7:00pm 

Click Here to Buy Tickets! 

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Minnesota with special guests Shlump, Champagne Drip, and Homemade Spaceship hit the Ogden Theatre on Friday, April, 13th during an event supported by AEG Presents Rocky Mountains.

One of the most innovative electronic producers to come out of the West Coast bass music movement don’t miss your chance to see Minnesota for one night only in Denver, Colorado.

 

Doors Open: 8 pm 

Show Starts: 9 pm

Click Here to BUY TICKETS! 

 

For your chance to WIN a FREE PAIR of TICKETS to the event complete the details below.

  1. “Like” Silver Light Media on Facebook 
  2. Complete the form! 

We will announce one winner when our giveaway ends April 12, 2018, at midnight! I can’t wait to see everyone at the show! 🙂

 

Global Dance Festival and Party Guru Products present Datsik Ninja Nation 2018 Tour with Cookie Monsta, Space Jesus, Riot Ten, TRUTH b2b Stylust Beats, Whipped Cream and Carbin at the 1stBankCenter in Broomfield, Colorado! Get ready for filthy dubstep beats on Saturday, March 10th when one of the biggest names in EDM, Datsik returns for one night 🙂 Who’s ready?

Supporting the Ninja Nation Tour is a stacked lineup of DJs and producers who will get the party started from the first drop. You know AEG Presents Rocky Mountains hooked us up with a pair of FREE TICKETS to GIVEAWAY to one lucky follower! Will it be you? Complete the simple steps to enter!! ‘Like’ Silver Light Media on Facebook, follow on Instagram and complete the form below for your chance to WIN!! The event is All Ages, Doors Open at 6:00pm.

BUY TICKETS! 

Silver Light Media is proud to support Lorde at the Pepsi Center on Monday, March 5, 2018. Her “North America Dance Tour” stops in Colorado for one night only and we have your hookup for a FREE PAIR of TICKETS! Follow Silver Light Media on Facebook and complete the form below to enter!

Run The Jewels (RTJ) along with Tove Styrke will be opening the performance on Monday evening. Run The Jewels will add a more dynamic hip-hop sound. Lorder will focus on her most recent album Melodrama, with over 30 other arena stops throughout the US you don’t want to miss your chance to experience an amazing night of live music, for free, just by entering. Doors 6 pm | Show Starts 7 pm if you can’t wait for Lorde’s only performance in Denver, Colorado, click here to buy tickets! Thanks, AEG Presents for providing our followers with such amazing giveaways.