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Tips & Advice
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With each passing day, we’re getting closer to 2022. Can you believe it? Keeping up with your social media calendar can feel like a full-time job in this era of constant content creation. Right?!

That’s why having an arsenal of social media holidays and themes comes in handy. It’s always good to stay ahead of the curb, and knowing what relevant days occur on what date makes it easier for you to plan thoughtful, timely posts that will increase engagement.

The tricky part is choosing the appropriate themes, days, and holidays to observe. Here’s my advice: pick a handful relevant to your business and brand, and focus on them first. Then build using a program like Canva to size, save and modify your designs. You should edit, revise, and build upon your Content Calendar each year. By focusing on the most important days, first, you will avoid the stress that comes when you try to do too much early on.

If coming up with social media content is a struggle or if using some new ideas would be helpful, check out my list for January 2022.

Here’s my list of holidays that people observe on social media, a.k.a. social media holidays, or hashtag holidays, and themes for January. I hope you will enjoy my comprehensive list and visit this article whenever you need inspiration!

January 1

  • New Year’s Day #NewYearsDay
  • Global Family Day #GlobalFamilyDay
  • National Hangover Day #NationalHangOverDay

January 2

  • Science Fiction Day #ScienceFictionDay

January 3

  • International Mind-Body Wellness Day

January 4

  • National Spaghetti Day #NationalSpaghettiDay
  • National Trivia Day #NationalTriviaDay

January 5

  • National Whipped Cream Day #NationalWhippedCreamDay 

January 6

  • National Cuddle Up Day #NationalCuddleUpDay
  • Technology Day #TechnologyDay

January 7

  • National Bobblehead Day #NationalBobbleheadDay

January 8

  • National Bubble Bath Day #BubbleBathDay
  • National Vision Board Day #NationalVisionBoardDay 

January 9

  • National Sunday Supper Day #SundaySupper

January 10

  • National Cut Your Energy Costs Day #CutYourEnergyCostsDay

January 11

  • National Milk Day #NationalMilkDay
  • National Shop For Travel Day #NationalShopForTravelDay

January 13

  • Korean American Day #KoreanAmericanDay
  • Make Your Dreams Come True Day #MakeYourDreamsComeTrueDay
  • National Sticker Day #NationalStickerDay

January 14

  • National Dress Up Your Pet Day #DressUpYourPetDay
  • Organize Your Home Day #OrganizeYourHomeDay 
  • World Logic Day #WorldLogicDay

January 15

  • National Bagel Day #NationalBagelDay
  • National Hat Day #NationalHatDay #HatDay

January 16

  • National Nothing Day #NothingDay

January 17

  • Kid Inventors’ Day #KidInventorsDay
  • Martin Luther King Day #MLKDay

January 18

  • National Thesaurus Day #ThesaurasDay

January 19

  • Museum Selfie Day #MuseumSelfieDay
  • National Popcorn Day #NationalPopcornDay

January 20

  • Get to Know Your Customers Day #GetToKnowYourCustomersDay
  • National Cheese Lover’s Day #CheeseLoversDay
  • National Penguin Day #PenguinDay

January 21

  • International Sweatpants Day #InternationalSweatpantsDay
  • National Hugging Day #NationalHuggingDay

January 22

  • National Hot Sauce Day #HotSauceDay

January 23

  • National Handwriting Day #NationalHandwritingDay
  • National Pie Day #NationalPieDay

January 24

  • National Compliment Day #NationalComplimentDay
  • UNESCO: International Day of Education

January 25 

  • Plan for Vacation Day #PlanForVacation

January 26

  • International Customs Day
  • National Spouses Day #NationalSpousesDay
  • National Green Juice Day #NationalGreenJuiceDay

January 27

  • National Chocolate Cake Day #ChocolateCakeDay
  • Library Shelfie Day #LibraryShelfieDay

January 28

  • Data Privacy Day #DataPrivacyDay
  • National Daisy Day #DaisyDay
  • National Have Fun At Work Day #FunAtWorkDay

January 29

  • National Corn Chip Day #NationalCornChipDay
  • National Puzzle Day #NationalPuzzleDay

January 30

  • National Croissant Day #NationalCroissantDay

January 31

  • National Hot Chocolate Day #NationalHotChocolateDay

National Months in January 2022

Food & Drink Months In January

  • National Hot Tea Month
  • National Slow Cooking Month
  • National Soup Month
  • National Sunday Supper Month

Miscellaneous

  • Brain Teaser Month
  • Get a Balanced Life Month
  • International Creativity Month
  • National Hobby Month
  • National Mentoring Month

Is your patience running low or are you having difficulties keeping up with your social media presence?

When you hire Silver Light Media to manage your Social Media Content Calendar you will SAVE money, time, and energy. Stay tuned Social Media Days, Holidays & Themes for February 2022 is dropping soon!

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Interviews
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Imagine waiting with a group of your closest friends or family as snow begins to fall and a crew fires up an aircraft to guide you on a skiing/riding experience you will never forget!

The adventure starts with a scenic 40-minute flight from Aspen to Telluride and continues with six runs of guided heli-skiing! With lunch, snacks, drinks, sunscreen, and even an avalanche airbag pack provided, so you can completely immerse yourself in the experience knowing every detail has been taken care of beforehand. All this and more is possible with custom, group travel experiences from Aspen-based Nomad Inc.

I sat down with Frank Scotti, founder, to learn more about his adventurous philosophy, Nomad Inc’s founding, and how the company is moving forward following the 2020 pandemic.

Aryonna Richard: First off, I love the name Nomad Inc. I’m always curious about the meaning behind a company’s name. What sparked the idea for yours?

Frank Scotti: “I always liked the word nomad. In my younger years, pre-kids and wife, I had several people call me a nomad, almost with a negative connotation. This resulted from a life based on chasing snow, swell, flow state euphoria, beautiful places, risk, etc…, which I loved. I did not buy into the “normal” existence most people follow, which looked really boring and uncomfortable. I came up with Nomad Inc because I thought it was kinda funny. It’s a play on words. Like a group of Nomads would never be incorporated.”

Aryonna: I’ve been reading about your team at Nomad Inc. It appears all of you have a life-long passion for adventure and travel. When did this passion start to manifest as a business idea?

Frank: “During a NOLS trip in Patagonia at the age of 21, I learned about a Wilderness Leadership program at Prescott College. Not soon after, I was enrolled and on my way. The problem was, I couldn’t make enough money working as a seasonal guide for the lifestyle I wanted. I went back into construction, worked my way into supervisor roles, bought a house, worked WAY too many hours, and found myself unhappy and burnt out. It was time for a change. I quit my job at a design-build firm here in Aspen, drove back to Long Island, NY to spend some time with my folks, and take the time to build the first website Nomad Inc had. I also met my wife during this period while sleeping in the back of my truck, bumming around Montauk, NY. Truly one of the happiest times of my life. Less is more, and I’m so glad I had this time with my dad before his passing.”

Aryonna: What were the early stages of Nomad Inc like? Do you remember any defining moment or event that lead to the creation of your company?

Frank: “The start of Nomad was a labor of love and continues to be. This has been an entirely self-funded venture, and I am constantly learning and revising the plan. Our first client was a gentleman from Denver that spent a week with me. We snowmobiled, split boarded, got him an Avy 1 certification, and went heli-skiing. I had a moment while in the helicopter. It was late in the afternoon; the sun was low, the light was magical. My wife Kelly was pregnant with our first daughter, and I was getting paid to show people a great time. A life I had dreamed of for many years that was now real.”

Aryonna: Do you have any tips or advice for fellow entrepreneurs regarding how to turn a passion into a tangible business idea?

Frank: “My point is, life is short. Don’t waste time. Don’t wait till you’re ready. Don’t make decisions based on what you think others will think or say about you. That stuff is complete bullshit. Don’t set yourself up to one day look back on your life with regrets about all the things you were too scared to try. Don’t worry about gaps in your resume, more bullshit. Don’t wake up one day with the realization you wasted your prime years grinding away chasing someone else’s dream for you. You never fail; you only succeed or learn. It’s a constant ongoing learning process. Build your own dream, or someone will do their best to pay you as little as possible to build theirs.”

Aryonna: What would you say makes Nomad Inc. different from other adventure/travel companies?

Frank: “We have a different approach to Adventure Travel. Most of our “competition” sells set packages that the client can choose from when booking service. This doesn’t work. Why? Because everyone is different. We get to know our clients a bit, discuss activities, ideas, locations, get a feel of WHO they are, and then build an authentic experience specifically for them. Some clients want us to put the trip together; others want us to accompany them along the way. We offer this white-glove service worldwide.”

Aryonna: What are some of the main reasons clients choose Nomad?

Frank: “Word of mouth from friends/family. They know we prioritize client experience above all. They don’t have the time or want to organize the experience themselves. They realize that having an expert is better than winging it themselves. They recognize that they can’t match our expertise and our constant search for the best, unique experiences and locations.”

Aryonna: The 2020 pandemic hit companies in the travel industry particularly hard; what tactics did Nomad Inc use to survive during this period?

Frank: “When the pandemic hit, we were heli-skiing in the San Juans of Colorado. The next day the governor shut everything down, and I thought that was the end of Nomad. At least for a while. A few months later, we had our busiest summer ever. International travel was dead, but our local business was at an all-time high. We had families who moved to Aspen due to the pandemic and wanted to see the best of what Colorado had to offer. We had one family for a month, and every day included adventure.”

Aryonna: How has your company changed since the 2020 pandemic? What safety procedures do you have in place?

Frank: “We have focused our efforts more on domestic experiences, specifically here in Colorado. That being said, we can’t wait to get back to international travel. Looking forward to borders opening and people being more comfortable getting back on international flights. We are hoping to get to Japan this January with our Japow group.”

Aryonna: Do you offer packages and custom travel experiences?

Frank: “Most of our experiences are entirely custom. We offer 4-6 group/retreat style trips each year, including a surf & wellness trip in El Salvador, a snowboarding trip in Japan, a wellness week in Croatia, and a moto experience in Costa Rica, to name a few!”

Aryonna: What is Nomad Inc. looking forward to the most now that travel has, for the most part, resumed and customers are looking for new experiences again?

Frank: “We can’t wait to see all our repeat clients, catch up, and share what we love with new friends.”

Aryonna: What is the easiest way for an interested customer to reach you?

Frank: “Best to reach out by email. Please hit me up at fscotti@nomadinc.com”

Are you more of a warm-weather adventurer, or maybe you’re looking for an unforgettable international excursion? As mentioned in the interview Nomad Inc can create inspired travel plans almost anywhere for almost any group. From custom domestic to international experiences, group trips, shuttle services, and more let Nomad Inc take your vision to the next level by creating memories you only thought possible before traveling with them.

Stay connecting to Nomad Inc by following them on Instagram, Facebook, or visiting their website. Click Here to learn more or email Frank personally at fscotti@nomadinc.com

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Tips & Advice
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Have you updated your app? If not do so NOW because Instagram, one of the most popular social networking platforms made links in Stories available to ALL accounts recently.

Previously this feature was only available to accounts with over 10,000 followers or verified users.

As explained by Instagram:

“When we first introduced Stories links, the feature was limited to verified accounts or those with a certain number of followers. We’ve heard from the rest of our community that they also want to share things that matter with their friends and family. Whatever you’re into, from cooking to volunteering or shopping, you now have a space to share in Stories – regardless of your account size.”

As the above examples show, all users can now access the link sticker for Stories, which Instagram introduced as the primary link sharing option back in August.

Stickers give more creative control over how links appear in the Stories frames, which could be an ideal way to drive referral traffic to a website or landing page. Almost everyone except for brand new accounts or users who’ve been flagged for abusing privileges can now add a link sticker, expanding the potential value of Stories by driving audience action outside of the platform.

This update will likely put even more focus on Stories as a communication tool for brands. Instagram, has already placed more emphasis on video content, like Stories and Reels and it seems this trend is continuing to grow in momentum. The platform itself is looking to increasingly emphasize Stories usage as it seeks to continue to engagement in coming years.

Mark Zuckerberg allotted to so much in Facebook’s most recent earnings announcement, noting:

“Reels is already the primary driver of engagement growth on Instagram. It’s incredibly entertaining, and I think there is a huge amount of potential ahead. We expect this to continue growing and I am optimistic that this will be as important for our products as Stories is. We also expect to make significant changes to Instagram and Facebook in the next year to further lean into video and make Reels a more central part of the experience.”

If you didn’t already know, Reels is becoming a central element of the platform. Instagram may align around Stories and Reels specifically, with the traditional feed – standing feed – taking a back seat and possibly shifting to a separate tab in the app all together.

Stories will become even more valuable for exposure, and the capacity to drive direct traffic from them will also take on more priority, making this a very significant announcement.

It’s been one of the most requested additions I’ve received from clients. Expect to see more links in your IG Stories – which could aggravate some users, and lead to less engagement via the disappearing feed or it will like the platform is hoping drive engagement. It’s typically a blessing or a curse for social media platforms when more features are added to monetize more return on investment for businesses. With Instagram rolling out access to link stickers to almost all users, the impact will soon be more clear.

Are you looking to integrate the newest features of Instagram to create a Content Calendar for your company?

Call 208.284.5570 for a 30-minute COMPLIMENTARY CONSULTATION. Mention this post to receive $200 Off Opening Packages when you Sign Up in November or December of 2021.