If you follow me you know I’m active on social media. Facebook, TwitterLinkedIn I make sure to cover the basics, but my favorite social networking platform is Instagram. I fell for how creatives use it to share their inspiration, being a sucker for sick photography edits; I love the way Instagram pioneered visual storytelling.

In the last few months, Instagram upped its features. In case you haven’t noticed, Stories have been introduced and recently updated on November 10, 2016, to include Boomerang and Mentions. The platform is even starting to test links inside some stories (hint) that upgrade may be coming for everyone shortly.

Boomerang 

This feature lets you turn any moment into something unique. You don’t even have to leave the app, take a Boomerang inside Instagram. Swipe right from your feed, and you’ll be able to open the camera used to share a story. If you are familiar with sharing stories, you’ll notice a new format picker that lets you select Boomerang mode. Tap to record and the camera will put a series of photos into a movie that plays backward and forwards.

Mentions

Already a staple, if you’re used to sharing updates on Instagram. Now the app lets you share who you’re with just mention them in your story. Mentions in stories work the same way they do in captions and comments. After adding text to your story type “@” followed by a username, then select the person you would like to mention in the post. The username will appear underlined when the link is clickable. Click the user mentioned, and you’ll see a pop-up appear that takes you to their profile.

The person mentioned in the story will also receive a notification via Direct Message that they were mentioned in someone else’s story. Tap the preview button to go to the story for as long as it’s live. If you are mentioned by someone who doesn’t follow you, the notification will appear via Message Requests.

Coming Soon

The ‘See-More’ Link Feature is now appearing in select stories. Watching someone’s story and feeling inspired to dig deep? Soon you’ll spot ‘See More’ Links at the bottom of stories. A test phase is taking place that let’s verified accounts add links making it easier for their followers to learn more. Discover newly released music or read a related article just tap ‘See More’ and swipe the app up, there you can view the link right inside.

Want to learn more about these Instagram updates? Click Here to view our Contact Page, a great place to schedule a complimentary consultation with Silver Light Media to discuss any of your social media, branding, or publicity needs. We offer consulting, training, and account management.

New to Instagram Stories? I’ve captured screenshots below of our views for insight into the numbers you could be gaining by using the feature. Call 208.284.5570 to learn how to be more influential to your audience with a custom Instagram Strategy.

Love & Light

Aryonna Richard

IG: @aryonnarichard

TW: @aryonnarichard

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To celebrate SoDown dropping “A Different Path” a new EP featuring collaborations with DeFunk, TruFeelz and Homemade Spaceship he played a SOLD OUT show at The Bluebird Theater in Denver, Colorado on October 27, 2016! 

Check the mix by CLICKING HERE and get ready for our event recap featuring photography by Jeff Balmes! 

Ehren Wright the saxophonist, producer, and visionary behind SoDown dropped that funky bass music and songs from his new EP. The crowd went nuts getting rowdy at moments in the packed venue. What an epic night!

In support was Paul Basic, Tortuga, The Orcastrator, and TruFeelz creating a lineup of true Colorado style music! You know being a part of Pretty Light Label that Paul Basic brought the party vibes getting the audience pumped before SoDown took the stage.

Our homies Tortuga throw down classics like “Pulse”, “Blind Love” and “Until The Lights Break” along with unreleased music you had to be at the event to see. Always love hearing Ryan Mahrer rip the guitar. Tyler Arndt brought his dope production techniques and the duo had the crowd getting down to their funky beats.

Check the awesome photos below to relive the action if you attended or to see what you missed 😉

Listen to the group’s newest release “Color Of My Soul (Tortuga x Pretty Lights)” for a sick track you’ll want to play again and again.

We caught up with Tortuga after the show to ask a few questions. Read the interview:

Aryonna Richard: How would you describe the energy in The Bluebird Theater as you guys took the stage for the second time at the historic venue? 

Tortuga: The energy was really high. People were very responsive and engaging throughout the entire performance. The Bluebird is an amazing venue and the staff on sight were on point. Everyone was awesome to work with and we couldn’t have been happier with how the night went. Thanks to SoDown for having us out. 

AR: What was the highlight of your set?

Tortuga:  We’re not sure if there was one specific “highlight.” The entire performance was an amazing experience. But if we had to choose – during our last song, we each threw on a Donald Trump and Hillary Clinton mask and partied for a little bit, then threw them into the crowd. Not sure if the people saw that coming, but they seemed to enjoy it and responded well. Overall the entire set was an incredible experience and we’re thankful for anyone who came out to support any of the artists that night. 

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Can’t wait for your next chance to see Tortuga? They will be hitting the Larimer Lounge on Saturday, November, 12 with K Theory, Slugged Up, and Queen Beats. Doors open at 8pm!

Thanks to Ryan MahrerTyler Arndt, and AEG Live Rocky Mountains for having us out; we had an awesome time. Shout out again to Jeff Balmes for shooting photos for Silver Light Media. 

Love & Light

Aryonna Richard

IG: @aryonnarichard

TW: @aryonnarichard

SoDown just dropped “A Different Path” a new EP featuring collaborations with DeFunk, TruFeelz and Homemade Spaceship. Check the dope mixes below and get ready for a night of funky bass music at The Bluebird Theater in Denver, Colorado on October 27, 2016 🙂 

Ehren Wright of SoDown just finished a packed summer of festivals and events which included a stop at Sonic Bloom. Learn more in this interview with our founder Aryonna Richard via I Get Down Clothing & Apparel Company, click here.  

He will be supported by Paul Basic the drummer turned producer from Fort Collins, Colorado who plays on Pretty Lights Music label recently dropped a sick EP entitled, 02 – Willdabeast – Is This Love ft. Keeplove? [Paul Basic Remix], listen below for a preview.

Adding to the lineup is Tortuga the duo who’s members include Ryan Mahrer and Tyler Arndt spent the summer hitting festivals like Vertex and Backwoods Music and Arts Festivals. Get to know the group in this interview, click here, to read. Listen to their new mix Wump Collective 2k Compilation below.

Can’t forget about The Orcastrator and TruFeelz opening the event, we know they will get the audience pumped! What an awesome lineup, we can’t wait to drop media coverage at the SOLD OUT show. Get ready for a recap and photos dropping soon.

Love & Light

Aryonna Richard

IG: @aryonnarichard

TW: @aryonnarichard

We’ve all heard it; you must BE your brand but what does that mean? In today’s business landscape where nearly everyone is trying to sculpt a persona that resonates with an online audience, we can’t forget about the power of images and the voice they possess. As a writer, I’ve found myself meticulously playing with word choice; redrafting sentences and endlessly worrying about which synonym to choose. I’ve only more recently discovered the power of images, graphics, and visual branding; all I can say is I’m now obsessed.


Growing up as a camera shy girl who cried during Christmas, Easter, and family reunion photos I would previously find ways to sneak out of the shots. Unfortunately being a pro at hiding wasn’t helping my role as a business owner or online media professional. I was covering my bases and sharing things that inspire me like mountains, trees, flowers; but I wasn’t sharing the essence of who I am. Sharing one’s essence is the “magic” in social marketing that unfathomable characteristic that makes videos trend, internet sensations, and messages ignite.

Capturing this essence is another conversation. How do you VISUALIZE your personality and turn it into a social strategy? That is the million dollar marketing question. There’s no one-word answer,  one-sentence, or one-paragraph answer. The secret is collaborating with others who can ignite your vision and unearth your essence.

If your content strategy doesn’t resonate with you who can you expect to help anyone with your products or services? At Silver Light Media we create custom social marketing strategies that spark emotion, tell a story, and visually brand your business.

We are excited to announce we’ve partnered with Nathan Lopez of Nathan Lopez Photography to expand our visual branding services. Learn more by reading what he has to say on the topics of head shots, professional portraits, and promotional photography.

“While I can create very tradition headshots and executive portraits, I am also able to work with clients to shoot on location wherever that may be to create a story not only of their role but also incorporate their personality and part of their career/job/passion. Marketing and promotional photography involve a pre-shoot consultation.  A chance to get to know the client, and not just what they want but also what they are trying to say and create a very clear image and piece of work that conveys my client’s vision. I try to work as simple and efficiently as possible to make sure that client needs are met.” 

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Do your professional headshots and profile pictures capture your essence? If not, discover what they could say with a FREE CONSULTATION by CLICKING HERE. View the stunning photos from our collaborate photoshoot in the RiNo Art District of Denver. 

CLICK HERE to visit his website, or read my interview with the visual storyteller, here.

Learn about the Social Media services we provide at Silver Light Media, CLICK HERE! 

Love & Light

Aryonna Richard

IG: @aryonnarichard

TW: @aryonnarichard

Cherub’s bringing their blend of funk, rock, and electronic music to Red Rocks Amphitheatre on October 29, 2016 for a legendary Halloween weekend. The group from Nashville who’s members include Jordan Kelley and Jason Huber are touring the country this fall and will hit major cities like Los Angeles, Houston, and Seattle to learn more CLICK HERE. Check this sick video for a preview of what to expect.

They will be supported by Gorgon City  their new track ‘Smile’ just dropped about a month ago. Listen to the dope track below for a preview of what to expect.

Frenship the electropop duo from Los Angeles are bringing their’80s-inspired production, vocals, and transcendent melodies to the legendary amphitheatre. Get at “On the Road” below to check a trippy track from the group.

Boo Seeka hailing from Sydney, Austalia bring their hip-hop-psych-dream-tronic sound to a Colorado audience for a night of experimental music. Listen to “Oh My” below for a preview of the vibes you’ll be feeling at the show.

Can’t wait for the show? Enter our GIVEAWAY powered by AEG Live Rocky Mountains for your chance to WIN a pair of tickets to the event.

Click Here >> Cherub at Red Rocks Amphitheater Ticket Giveaway

Buy Tickets by CLICKING HERE 🙂

Aryonna Richard 

Founder – Silver Light Media

IG: @aryonnarichard

TW: @aryonnarichard

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Who is ready for our first ticket giveaway to Red Rocks Amphitheater? We are pumped to help promote THE FLOOZIES with Michal Menert, SunSquabi, and Russ Liquid. Check the Featured Video recommended by AEG LIVE for a preview of what to expect.

Don’t wait! Enter our contest for your chance to WIN a PAIR (2) tickets to the event on October 8, 2016. Click Here >> The Floozies and MORE at Red Rocks Amphitheater to be entered into our giveaway 🙂

What So Not takes over The Ogden Theatre on Thursday, September 15th supported by Point Point and Graves! Can’t wait for sick drops and bass music? Enter our What So Not Ticket Giveaway  powered by AEG Live Rocky Mountains 🙂

It’s going to a wild night of live music when this stacked lineup takes over Denver, check the EPs below for a preview of what to expect. Let’s Go! BUY TICKETS by CLICKING HERE!

Shiba San is hitting The Ogden Theatre with Worthy and Landi LaPace on September 9th! Who’s ready to experience the hype behind this innovative artist? With one foot in his hip-hop past and the other in house music, he has found a comfortable balance with that bass heavy funk. Check the mix “Boom Shak” below for a preview of what to expect 🙂

Worthy bringing the future house from the Bay area in California is sure to get the crowd hyped for a night of dance music. After playing a run of shows across the country you can see him here in Denver if you click here to snag your ticket.

Landis LaPlace is sure to get the crowd pumped after hitting events like Electric Forest this summer. I checked his Soundcloud for some dope tracks and thought you should check his “This Ain’t Bristol” EP for a preview.

Don’t WAIT! You can WIN a pair of tickets (2) to this epic show by entering our giveaway powered by AEG LIVE ROCKY MOUNTAINS! Click Here: >>>> Shiba San Giveaway  for contest details and rules. Good Luck!

This last weekend August 26th and 27th Pretty Lights returned to Telluride, Colorado for a two-day festival at the Town Park. A banner welcomed attendees; fans lined the streets anxiously waiting, and the music was pouring from the venue while Derek Vincent Smith performed a three-hour set each night. Blending music and innovative production with the beauty of a historic mountain town, the event must be experienced to be understood. Who’s ready to learn about his most anticipated show of the summer?

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PL_Live_Telluride-13The photos in this feature are courtesy of Chris Kocher, a festival photographer, and owner of CMK Photography visit www.cmkphotography.net for more stunning visuals. Follow him on Instagram @tophercmk. Based in the San Fransisco area do not hesitate to contact him as he is an avid music and landscape photographer currently traveling around the US in hopes of calling Boulder his new home.

PL_Live_Telluride-7Arriving in Telluride on Thursday, August 25th a day before the first day of the festival was a perfect way to begin my first time exploring the San Juan Mountains. What an incredible drive! I had never seen the Black Canyon of the Gunnison National Park before, and all I can say is Colorado is a unique state with landscapes that change it feels like every twenty miles. After arriving, I watched a hail storm from the condo balcony and enjoyed looking at the aspens that cover the area. That night I went to the Mountain Village for the first time for a round of drinks at the Black Iron Kitchen and Bar and then for dinner in town at Brown Dog Pizza.

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Friday morning I enjoyed a little sunshine while exploring. Out of the mountain towns I’ve been too Aspen, McCall, Sun Valley, Park City — Telluride now holds a special place in my heart. The rugged beauty provides chill vibes that make you want to kick back and enjoy the views while also inspiring you to get up and take in all the area has to offer. Despite some afternoon rain, I was able to explore the Town Park Camping and met up with Chris Kocher who as stated contributed the gorgeous photos.

The first night began with music shortly after eight o’clock when Derek Vincent Smith took the stage with the Analog Future Band, Episodic 3; who’s members include Chris Karnes, Borhem Lee, and Alvin Ford Jr. Due to the rain, there are no images from Saturday night, but you can enjoy the photos from Friday. Night one consisted of classics likes “Someday is Everyday – Passing By Behind Your Eyes” and “Sunday School” along with new tracks. After the show had wrapped around 11 pm, it was time to hit the Late Night Radio (Vinyl Restoration) + Marvel Years (ft. Colby Buckler) + Mickey Thunder After-Party at Fly Me To The Moon a sick time that kept jamming until two that morning.
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Night Two was a party and the highlight of my weekend in Telluride. Having seen Pretty Lights perform around ten times, I can say that the second night was one of my favorite performances only behind my first time seeing him at The Gorge Amphitheatre. He dropped “Dark As The Sky”, “Yellow Bird”, “World of Illusion,” “Drift Away”, a sample from the Beastie Boys and had time for an epic rap session. Performances at The Sheridan Opera House was an excellent way to bring a dope weekend of music to an end. The after-party featured Borahm Lee w/ Chris Karns, Colby Buckler, Eliot Lipp (Special Vinyl Set) and Party People.

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PL_Live_Telluride-3The next morning I returned to the Mountain Village to ride the Gondola while it was sunny. Before leaving, I took photos from the San Sophia Overlook where my friends and I spotted a waterfall on the other side of the mountain. What an incredible weekend I will never forget can’t wait to drop media coverage next year! Thanks to my friend Chelsea Strauch for inviting me wouldn’t have made this unforgettable trip without her 🙂

Kicking off their tour with stops in Colorado one in Boulder on August 10th and one in Denver at The Bluebird Theater on August 11th Jamestown Revival is ready to bring their unique blend of indie rock with a southern twist to fans across the state and country.

Check their recently released EP “Love Is A Burden” for the newest track from the group.

Like what you hear? See them live for FREE by entering our GIVEAWAY powered by AEG Live Rocky Mountains. Enter here: >>>>> Jamestown Revival Competition

Jamestown Revival

Jamestown Revival will be supported by Wilderado the indie rockers from Los Angeles made up of Maxim Rainer, Colton Dearing, Tyler Wimpee and Justin Kila. For a preview of what to expect check the group’s recent releases “Morning Light” and “Red River.”  

This night is going to be filled with rocking tracks, don’t wait, if you are pumped for the show grab your ticket by CLICKING HERE!!