Aryonna Richard, Author at Silver Light Media

December 2, 2016

Branding, Tips & Advice

Silver Light Media in collaboration with Nathan Lopez Photography are excited to announce commercial branding photo shoots to ignite your social media strategy with captivating visual storytelling. Ever wish your photos could be themed to represent a particular esthetic?

Each image will tell a unique story thanks to Nathan Lopez‘s commercial photography. The landscape, portrait, wedding and event photographer specializes in black and white photography with a minimal of amount of retouch and edit and was a 2015 Exposure Awards – Feature in the Digital Gallery of Paris, France. Click Here to learn more about his work.

Each social post will reach a broader range of your target audience thanks to Aryonna Richard‘s social strategy and creative writing. Working in line with the photography Nathan captures; Aryonna’s content marketing will attract an audience, inspire a connection, and complete the storytelling experience. She’s built multiple Instagram accounts with a following of over 10K by emphasizing community engagement.

Have a unique product, service, brand or company? Let your online media reflect your vision.

Check the marketing photos Nathan Lopez and Aryonna Richard have collaborated on since beginning projects in February of 2016.

Did you know the average person gets distracted in less than 8 SECONDS? Now more than ever each photo you post must tell a story in order to capture the attention of your audience. Inc Magazine even suggests…

An estimated 84 percent of communications will be visual by 2018.”

Their article titled “16 Eye-Popping Statistics You Need to Know About Visual Content Marketing” suggests over 80% off content is SKIMMED online and that specifically, brands need to be vigilent about shaping their online media.

Facebook posts from brands that included images earned 87 percent of all engagements.”

In today’s hyper visual world it’s more important than ever before to use marketing materials that visually brand your company. If you’re thinking okay, so where and HOW do I start the process?

It’s easier than you think with a complimenatary consultation. Schedule an appoinment to meet with the visual storytelling duo Nathan Lopez and Aryonna Richard, here, or by calling 208.284.5570. We are here for your creative branding and content maketing needs.

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Brand Strategy branding commercial photography content marketing Photography Social Media Visual Storytelling

Just Dropped: 3 Instagram Updates You Need to Know

If you follow me you know I’m active on social media. Facebook, Twitter, LinkedIn I make sure to cover the basics, but my favorite social networking platform is Instagram. I fell for how creatives use it to share their inspiration, being a sucker for sick photography edits; I love the way Instagram pioneered visual storytelling.

In the last few months, Instagram upped its features. In case you haven’t noticed, Stories have been introduced and recently updated on November 10, 2016, to include Boomerang and Mentions. The platform is even starting to test links inside some stories (hint) that upgrade may be coming for everyone shortly.

Boomerang

This feature lets you turn any moment into something unique. You don’t even have to leave the app, take a Boomerang inside Instagram. Swipe right from your feed, and you’ll be able to open the camera used to share a story. If you are familiar with sharing stories, you’ll notice a new format picker that lets you select Boomerang mode. Tap to record and the camera will put a series of photos into a movie that plays backward and forwards.

Mentions

Already a staple, if you’re used to sharing updates on Instagram. Now the app lets you share who you’re with just mention them in your story. Mentions in stories work the same way they do in captions and comments. After adding text to your story type “@” followed by a username, then select the person you would like to mention in the post. The username will appear underlined when the link is clickable. Click the user mentioned, and you’ll see a pop-up appear that takes you to their profile.

The person mentioned in the story will also receive a notification via Direct Message that they were mentioned in someone else’s story. Tap the preview button to go to the story for as long as it’s live. If you are mentioned by someone who doesn’t follow you, the notification will appear via Message Requests.

Coming Soon

The ‘See-More’ Link Feature is now appearing in select stories. Watching someone’s story and feeling inspired to dig deep? Soon you’ll spot ‘See More’ Links at the bottom of stories. A test phase is taking place that let’s verified accounts add links making it easier for their followers to learn more. Discover newly released music or read a related article just tap ‘See More’ and swipe the app up, there you can view the link right inside.

Want to learn more about these Instagram updates? Click Here to view our Contact Page, a great place to schedule a complimentary consultation with Silver Light Media to discuss any of your social media, branding, or publicity needs. We offer consulting, training, and account management.

New to Instagram Stories? I’ve captured screenshots below of our views for insight into the numbers you could be gaining by using the feature. Call 208.284.5570 to learn how to be more influential to your audience with a custom Instagram Strategy.

Love & Light

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Boomerang Instagram Instagram Marketing Instagram Strategy Mentions Silver Light Media Social Media Visual Storytelling

A DIFFERENT PATH – EP RELEASE – EVENT RECAP with Tortuga Interview

To celebrate SoDown dropping “A Different Path” a new EP featuring collaborations with DeFunk, TruFeelz and Homemade Spaceship he played a SOLD OUT show at The Bluebird Theater in Denver, Colorado on October 27, 2016!

Check the mix by CLICKING HERE and get ready for our event recap featuring photography by Jeff Balmes!

Ehren Wright the saxophonist, producer, and visionary behind SoDown dropped that funky bass music and songs from his new EP. The crowd went nuts getting rowdy at moments in the packed venue. What an epic night!

In support was Paul Basic, Tortuga, The Orcastrator, and TruFeelz creating a lineup of true Colorado style music! You know being a part of Pretty Light Label that Paul Basic brought the party vibes getting the audience pumped before SoDown took the stage.

Our homies Tortuga throw down classics like “Pulse”, “Blind Love” and “Until The Lights Break” along with unreleased music you had to be at the event to see. Always love hearing Ryan Mahrer rip the guitar. Tyler Arndt brought his dope production techniques and the duo had the crowd getting down to their funky beats.

Check the awesome photos below to relive the action if you attended or to see what you missed 😉

Listen to the group’s newest release “Color Of My Soul (Tortuga x Pretty Lights)” for a sick track you’ll want to play again and again.

We caught up with Tortuga after the show to ask a few questions. Read the interview:

Aryonna Richard: How would you describe the energy in The Bluebird Theater as you guys took the stage for the second time at the historic venue?

Tortuga: The energy was really high. People were very responsive and engaging throughout the entire performance. The Bluebird is an amazing venue and the staff on sight were on point. Everyone was awesome to work with and we couldn’t have been happier with how the night went. Thanks to SoDown for having us out.

AR: What was the highlight of your set?

Tortuga: We’re not sure if there was one specific “highlight.” The entire performance was an amazing experience. But if we had to choose – during our last song, we each threw on a Donald Trump and Hillary Clinton mask and partied for a little bit, then threw them into the crowd. Not sure if the people saw that coming, but they seemed to enjoy it and responded well. Overall the entire set was an incredible experience and we’re thankful for anyone who came out to support any of the artists that night.

Can’t wait for your next chance to see Tortuga? They will be hitting the Larimer Lounge on Saturday, November, 12 with K Theory, Slugged Up, and Queen Beats. Doors open at 8pm!

Thanks to Ryan Mahrer, Tyler Arndt, and AEG Live Rocky Mountains for having us out; we had an awesome time. Shout out again to Jeff Balmes for shooting photos for Silver Light Media.

Love & Light

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denver Paul Basic Pretty Lights Music SoDown The Bluebird Theater tortuga

A Different Path – EP Release Party for SoDown at The Bluebird Theater Event Preview

SoDown just dropped “A Different Path” a new EP featuring collaborations with DeFunk, TruFeelz and Homemade Spaceship. Check the dope mixes below and get ready for a night of funky bass music at The Bluebird Theater in Denver, Colorado on October 27, 2016 🙂

Ehren Wright of SoDown just finished a packed summer of festivals and events which included a stop at Sonic Bloom. Learn more in this interview with our founder Aryonna Richard via I Get Down Clothing & Apparel Company, click here.

He will be supported by Paul Basic the drummer turned producer from Fort Collins, Colorado who plays on Pretty Lights Music label recently dropped a sick EP entitled, 02 – Willdabeast – Is This Love ft. Keeplove? [Paul Basic Remix], listen below for a preview.

Adding to the lineup is Tortuga the duo who’s members include Ryan Mahrer and Tyler Arndt spent the summer hitting festivals like Vertex and Backwoods Music and Arts Festivals. Get to know the group in this interview, click here, to read. Listen to their new mix Wump Collective 2k Compilation below.

Can’t forget about The Orcastrator and TruFeelz opening the event, we know they will get the audience pumped! What an awesome lineup, we can’t wait to drop media coverage at the SOLD OUT show. Get ready for a recap and photos dropping soon.

Love & Light

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bluebird theater denver Music News Paul Basic Pretty Lights Music SoDown tortuga

Step into your Power with Visual Branding

We’ve all heard it; you must BE your brand but what does that mean? In today’s business landscape where nearly everyone is trying to sculpt a persona that resonates with an online audience, we can’t forget about the power of images and the voice they possess. As a writer, I’ve found myself meticulously playing with word choice; redrafting sentences and endlessly worrying about which synonym to choose. I’ve only more recently discovered the power of images, graphics, and visual branding; all I can say is I’m now obsessed.

Growing up as a camera shy girl who cried during Christmas, Easter, and family reunion photos I would previously find ways to sneak out of the shots. Unfortunately being a pro at hiding wasn’t helping my role as a business owner or online media professional. I was covering my bases and sharing things that inspire me like mountains, trees, flowers; but I wasn’t sharing the essence of who I am. Sharing one’s essence is the “magic” in social marketing that unfathomable characteristic that makes videos trend, internet sensations, and messages ignite.

Capturing this essence is another conversation. How do you VISUALIZE your personality and turn it into a social strategy? That is the million dollar marketing question. There’s no one-word answer, one-sentence, or one-paragraph answer. The secret is collaborating with others who can ignite your vision and unearth your essence.

If your content strategy doesn’t resonate with you who can you expect to help anyone with your products or services? At Silver Light Media we create custom social marketing strategies that spark emotion, tell a story, and visually brand your business.

We are excited to announce we’ve partnered with Nathan Lopez of Nathan Lopez Photography to expand our visual branding services. Learn more by reading what he has to say on the topics of head shots, professional portraits, and promotional photography.

“While I can create very tradition headshots and executive portraits, I am also able to work with clients to shoot on location wherever that may be to create a story not only of their role but also incorporate their personality and part of their career/job/passion. Marketing and promotional photography involve a pre-shoot consultation. A chance to get to know the client, and not just what they want but also what they are trying to say and create a very clear image and piece of work that conveys my client’s vision. I try to work as simple and efficiently as possible to make sure that client needs are met.”

Do your professional headshots and profile pictures capture your essence? If not, discover what they could say with a FREE CONSULTATION by CLICKING HERE. View the stunning photos from our collaborate photoshoot in the RiNo Art District of Denver.

CLICK HERE to visit his website, or read my interview with the visual storyteller, here.

Learn about the Social Media services we provide at Silver Light Media, CLICK HERE!

Love & Light

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Brand Strategy denver Photography Social Media Visual Branding

Cherub at Red Rock Amphitheater

October 11, 2016

Concert Giveaways, Music

Cherub’s bringing their blend of funk, rock, and electronic music to Red Rocks Amphitheatre on October 29, 2016 for a legendary Halloween weekend. The group from Nashville who’s members include Jordan Kelley and Jason Huber are touring the country this fall and will hit major cities like Los Angeles, Houston, and Seattle to learn more CLICK HERE. Check this sick video for a preview of what to expect.

They will be supported by Gorgon City their new track ‘Smile’ just dropped about a month ago. Listen to the dope track below for a preview of what to expect.

Frenship the electropop duo from Los Angeles are bringing their’80s-inspired production, vocals, and transcendent melodies to the legendary amphitheatre. Get at “On the Road” below to check a trippy track from the group.

Boo Seeka hailing from Sydney, Austalia bring their hip-hop-psych-dream-tronic sound to a Colorado audience for a night of experimental music. Listen to “Oh My” below for a preview of the vibes you’ll be feeling at the show.

Can’t wait for the show? Enter our GIVEAWAY powered by AEG Live Rocky Mountains for your chance to WIN a pair of tickets to the event.

Click Here >> Cherub at Red Rocks Amphitheater Ticket Giveaway

Buy Tickets by CLICKING HERE 🙂

Founder – Silver Light Media

IG: @aryonnarichard

TW: @aryonnarichard

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Boo Seeka Cherub Friendship Gorgon City red rocks amphitheater

The Floozies with Michal Menert, SunSquabi, & Russ Liquid Ticket Giveaway

September 19, 2016

Concert Giveaways, Music

Who is ready for our first ticket giveaway to Red Rocks Amphitheater? We are pumped to help promote THE FLOOZIES with Michal Menert, SunSquabi, and Russ Liquid. Check the Featured Video recommended by AEG LIVE for a preview of what to expect.

Don’t wait! Enter our contest for your chance to WIN a PAIR (2) tickets to the event on October 8, 2016. Click Here >> The Floozies and MORE at Red Rocks Amphitheater to be entered into our giveaway 🙂

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michal menert red rocks amphitheater russ liquid sunsquabi the floozies

What So Not Ticket Giveaway

September 5, 2016

Concert Giveaways, Music