We’ve all heard it; you must BE your brand but what does that mean? In today’s business landscape where nearly everyone is trying to sculpt a persona that resonates with an online audience, we can’t forget about the power of images and the voice they possess. As a writer, I’ve found myself meticulously playing with word choice; redrafting sentences and endlessly worrying about which synonym to choose. I’ve only more recently discovered the power of images, graphics, and visual branding; all I can say is I’m now obsessed.

Growing up as a camera shy girl who cried during Christmas, Easter, and family reunion photos I would previously find ways to sneak out of the shots. Unfortunately being a pro at hiding wasn’t helping my role as a business owner or online media professional. I was covering my bases and sharing things that inspire me like mountains, trees, flowers; but I wasn’t sharing the essence of who I am. Sharing one’s essence is the “magic” in social marketing that unfathomable characteristic that makes videos trend, internet sensations, and messages ignite.

Capturing this essence is another conversation. How do you VISUALIZE your personality and turn it into a social strategy? That is the million dollar marketing question. There’s no one-word answer,  one-sentence, or one-paragraph answer. The secret is collaborating with others who can ignite your vision and unearth your essence.

If your content strategy doesn’t resonate with you who can you expect to help anyone with your products or services? At Silver Light Media we create custom social marketing strategies that spark emotion, tell a story, and visually brand your business.

We are excited to announce we’ve partnered with Nathan Lopez of Nathan Lopez Photography to expand our visual branding services. Learn more by reading what he has to say on the topics of head shots, professional portraits, and promotional photography.

“While I can create very tradition headshots and executive portraits, I am also able to work with clients to shoot on location wherever that may be to create a story not only of their role but also incorporate their personality and part of their career/job/passion. Marketing and promotional photography involve a pre-shoot consultation.  A chance to get to know the client, and not just what they want but also what they are trying to say and create a very clear image and piece of work that conveys my client’s vision. I try to work as simple and efficiently as possible to make sure that client needs are met.” 


Do your professional headshots and profile pictures capture your essence? If not, discover what they could say with a FREE CONSULTATION by CLICKING HERE. View the stunning photos from our collaborate photoshoot in the RiNo Art District of Denver. 

CLICK HERE to visit his website, or read my interview with the visual storyteller, here.

Learn about the Social Media services we provide at Silver Light Media, CLICK HERE! 

Love & Light

Aryonna Richard

IG: @aryonnarichard

TW: @aryonnarichard