Brand Strategy Archives - Silver Light Media

Silver Light Media in collaboration with Nathan Lopez Photography are excited to announce commercial branding photo shoots to ignite your social media strategy with captivating visual storytelling. Ever wish your photos could be themed to represent a particular esthetic?

Each image will tell a unique story thanks to Nathan Lopez‘s commercial photography. The landscape, portrait, wedding and event photographer specializes in black and white photography with a minimal of amount of retouch and edit and was a 2015 Exposure Awards – Feature in the Digital Gallery of Paris, France. Click Here to learn more about his work.

Each social post will reach a broader range of your target audience thanks to Aryonna Richard‘s social strategy and creative writing. Working in line with the photography Nathan captures; Aryonna’s content marketing will attract an audience, inspire a connection, and complete the storytelling experience. She’s built multiple Instagram accounts with a following of over 10K by emphasizing community engagement.

Have a unique product, service, brand or company? Let your online media reflect your vision.

Check the marketing photos Nathan Lopez and Aryonna Richard have collaborated on since beginning projects in February of 2016.

Did you know the average person gets distracted in less than 8 SECONDS? Now more than ever each photo you post must tell a story in order to capture the attention of your audience. Inc Magazine even suggests…

An estimated 84 percent of communications will be visual by 2018.”

Their article titled “16 Eye-Popping Statistics You Need to Know About Visual Content Marketing” suggests over 80% off content is SKIMMED online and that specifically, brands need to be vigilent about shaping their online media.

Facebook posts from brands that included images earned 87 percent of all engagements.”

In today’s hyper visual world it’s more important than ever before to use marketing materials that visually brand your company. If you’re thinking okay, so where and HOW do I start the process?

It’s easier than you think with a complimenatary consultation. Schedule an appoinment to meet with the visual storytelling duo Nathan Lopez and Aryonna Richard, here, or by calling 208.284.5570. We are here for your creative branding and content maketing needs.

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Step into your Power with Visual Branding

We’ve all heard it; you must BE your brand but what does that mean? In today’s business landscape where nearly everyone is trying to sculpt a persona that resonates with an online audience, we can’t forget about the power of images and the voice they possess. As a writer, I’ve found myself meticulously playing with word choice; redrafting sentences and endlessly worrying about which synonym to choose. I’ve only more recently discovered the power of images, graphics, and visual branding; all I can say is I’m now obsessed.

Growing up as a camera shy girl who cried during Christmas, Easter, and family reunion photos I would previously find ways to sneak out of the shots. Unfortunately being a pro at hiding wasn’t helping my role as a business owner or online media professional. I was covering my bases and sharing things that inspire me like mountains, trees, flowers; but I wasn’t sharing the essence of who I am. Sharing one’s essence is the “magic” in social marketing that unfathomable characteristic that makes videos trend, internet sensations, and messages ignite.

Capturing this essence is another conversation. How do you VISUALIZE your personality and turn it into a social strategy? That is the million dollar marketing question. There’s no one-word answer, one-sentence, or one-paragraph answer. The secret is collaborating with others who can ignite your vision and unearth your essence.

If your content strategy doesn’t resonate with you who can you expect to help anyone with your products or services? At Silver Light Media we create custom social marketing strategies that spark emotion, tell a story, and visually brand your business.

We are excited to announce we’ve partnered with Nathan Lopez of Nathan Lopez Photography to expand our visual branding services. Learn more by reading what he has to say on the topics of head shots, professional portraits, and promotional photography.

“While I can create very tradition headshots and executive portraits, I am also able to work with clients to shoot on location wherever that may be to create a story not only of their role but also incorporate their personality and part of their career/job/passion. Marketing and promotional photography involve a pre-shoot consultation. A chance to get to know the client, and not just what they want but also what they are trying to say and create a very clear image and piece of work that conveys my client’s vision. I try to work as simple and efficiently as possible to make sure that client needs are met.”

Do your professional headshots and profile pictures capture your essence? If not, discover what they could say with a FREE CONSULTATION by CLICKING HERE. View the stunning photos from our collaborate photoshoot in the RiNo Art District of Denver.

CLICK HERE to visit his website, or read my interview with the visual storyteller, here.

Learn about the Social Media services we provide at Silver Light Media, CLICK HERE!