Did you know you can manage your Instagram Business account from Facebook?

Wait, hold up, did you miss the news that Instagram created specifically profiles for businesses? I’ll help you understand the latest changes from this visual and social powerhouse in this post.

With 500 million plus monthly active users and 95 million daily posts according to Instagram’s website this platform could help you reach more customers than before. With creativity driving the medium let users be inspired by the lighter side of your company’s story.

Businesses have been a part of Instagram’s community since the beginning showcasing services and products. If you have an Instagram profile, you are using for your business quickly convert it to a Business Profile for increased insights, analytics, and the option to run advertisements.

From your profile home page click on the option wheel at the top and click ‘Switch to Business Profile’ to convert your account. 

If you have a Facebook Business Page, your accounts will link giving you the options to run ads via Facebook Advertising. After converting your account, you’ll notice ‘View Insights’ & ‘Promote’ under each post. Click on ‘View Insights’ and you’ll see the Impressions, Reach, and Engagement for each post. Click ‘Promote’ and Instagram will open Facebook Ads giving you the option between two calls to actions.

 

instagram-reach

Convert your account and understand the impact of each post.

 

Visit your website

Call or visit your business 

Next, you will need to select an Action Button. Click ‘Select Button Text’ to choose between:

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If you follow me you know I’m active on social media. Facebook, TwitterLinkedIn I make sure to cover the basics, but my favorite social networking platform is Instagram. I fell for how creatives use it to share their inspiration, being a sucker for sick photography edits; I love the way Instagram pioneered visual storytelling.

In the last few months, Instagram upped its features. In case you haven’t noticed, Stories have been introduced and recently updated on November 10, 2016, to include Boomerang and Mentions. The platform is even starting to test links inside some stories (hint) that upgrade may be coming for everyone shortly.

Boomerang 

This feature lets you turn any moment into something unique. You don’t even have to leave the app, take a Boomerang inside Instagram. Swipe right from your feed, and you’ll be able to open the camera used to share a story. If you are familiar with sharing stories, you’ll notice a new format picker that lets you select Boomerang mode. Tap to record and the camera will put a series of photos into a movie that plays backward and forwards.

Mentions

Already a staple, if you’re used to sharing updates on Instagram. Now the app lets you share who you’re with just mention them in your story. Mentions in stories work the same way they do in captions and comments. After adding text to your story type “@” followed by a username, then select the person you would like to mention in the post. The username will appear underlined when the link is clickable. Click the user mentioned, and you’ll see a pop-up appear that takes you to their profile.

The person mentioned in the story will also receive a notification via Direct Message that they were mentioned in someone else’s story. Tap the preview button to go to the story for as long as it’s live. If you are mentioned by someone who doesn’t follow you, the notification will appear via Message Requests.

Coming Soon

The ‘See-More’ Link Feature is now appearing in select stories. Watching someone’s story and feeling inspired to dig deep? Soon you’ll spot ‘See More’ Links at the bottom of stories. A test phase is taking place that let’s verified accounts add links making it easier for their followers to learn more. Discover newly released music or read a related article just tap ‘See More’ and swipe the app up, there you can view the link right inside.

Want to learn more about these Instagram updates? Click Here to view our Contact Page, a great place to schedule a complimentary consultation with Silver Light Media to discuss any of your social media, branding, or publicity needs. We offer consulting, training, and account management.

New to Instagram Stories? I’ve captured screenshots below of our views for insight into the numbers you could be gaining by using the feature. Call 208.284.5570 to learn how to be more influential to your audience with a custom Instagram Strategy.

Love & Light

Aryonna Richard

IG: @aryonnarichard

TW: @aryonnarichard

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Making his mark in Denver’s electronic music melting pot, Late Night Radio is earning dedicated fans through his experimental production techniques and an unparalleled dedication to the craft. Alex Medellin, the visionary behind Late Night Radio put in his time in the industry. He came up in Texas and California, but his ascension in the Colorado scene speaks to his originality. (Photo courtesy of Late Night Radio’s Facebook Page)

Check “Find The Love” (ft. Borahm Lee) below to listen to his latest track released via Soundcloud.

Russ Liquid detonates explosive beats, seamlessly adding instrumental emotion; while drawing from a diverse musical scope. Russell Scott is developing a reputation for radiating genre-bending drops, captivating audiences with his performances. Recently, he’s taken his sets to some of the most innovative music events and festivals including Coachella Music Festival, Electric Forest, Northcoast Music Festival, Snowglobe Music Festival, and Shambhala.

Listen to “Land of the Free (Feat Mr. Lif)” for a preview of what to expect during his set. 

Adding to this SICK lineup, Flamingosis and Statik get to the venue early so you don’t miss these talented performers. Doors open at 8pm. Show starts at 8:30pm!

Enter our GIVEAWAY powered by AEG Live Rocky Mountains for your chance to WIN a FREE pair of tickets.

CLICK HERE: >> Late Night Radio at Ogden Theatre Ticket Giveaway

BUY TICKETS! 

Love & Light

Aryonna Richard

IG: @aryonnarichard

TW: @aryonnarichard

late-night-radio

 

Cabinet supported by Horseshoes & Hand Grenades hit The Bluebird Theater on Saturday, November 19th who’s ready for a night of bluegrass music? We have a pair of tickets to GIVEAWAY thanks, AEG Live Rocky Mountains for always hooking our followers up.  Let’s GO! Who doesn’t love live music?! ~Featured photo courtesy of Cabinet’s Facebook Page. 

Celebrating 2016 with a Ten Year Tour and playing shows at five different stops in Colorado you don’t want to miss your chance to see this sick group. See them in Frisco, Aspen, Fort Collins, Boulder, and of course Denver. For a preview of the vibes they’ll be bringing check their video via Youtube below.

Horseshoes & Hand Grenades rooted in folk and bluegrass music add a classic vibe to this awesome night of music. The five-piece band’s members include David C. Lynch, Collin Mettelka, Russell Pedersen, Adam Greuel and Sam Odin. Don’t miss your chance to see them at historic Bluebird 🙂

Listen to their album “Middle Western” via the group’s Soundcloud for a preview of what you can expect at the event.

Can’t wait for the concert? Enter our GIVEAWAY for your chance to WIN tickets!!

Enter Here >> Cabinet with Horseshoes & Hand Grenades Giveaway

Excited to see you guys at this dope show. BUY TICKETS! 

Love & Light

Aryonna Richard

IG: @aryonnarichard

TW: @aryonnarichard

To celebrate SoDown dropping “A Different Path” a new EP featuring collaborations with DeFunk, TruFeelz and Homemade Spaceship he played a SOLD OUT show at The Bluebird Theater in Denver, Colorado on October 27, 2016! 

Check the mix by CLICKING HERE and get ready for our event recap featuring photography by Jeff Balmes! 

Ehren Wright the saxophonist, producer, and visionary behind SoDown dropped that funky bass music and songs from his new EP. The crowd went nuts getting rowdy at moments in the packed venue. What an epic night!

In support was Paul Basic, Tortuga, The Orcastrator, and TruFeelz creating a lineup of true Colorado style music! You know being a part of Pretty Light Label that Paul Basic brought the party vibes getting the audience pumped before SoDown took the stage.

Our homies Tortuga throw down classics like “Pulse”, “Blind Love” and “Until The Lights Break” along with unreleased music you had to be at the event to see. Always love hearing Ryan Mahrer rip the guitar. Tyler Arndt brought his dope production techniques and the duo had the crowd getting down to their funky beats.

Check the awesome photos below to relive the action if you attended or to see what you missed 😉

Listen to the group’s newest release “Color Of My Soul (Tortuga x Pretty Lights)” for a sick track you’ll want to play again and again.

We caught up with Tortuga after the show to ask a few questions. Read the interview:

Aryonna Richard: How would you describe the energy in The Bluebird Theater as you guys took the stage for the second time at the historic venue? 

Tortuga: The energy was really high. People were very responsive and engaging throughout the entire performance. The Bluebird is an amazing venue and the staff on sight were on point. Everyone was awesome to work with and we couldn’t have been happier with how the night went. Thanks to SoDown for having us out. 

AR: What was the highlight of your set?

Tortuga:  We’re not sure if there was one specific “highlight.” The entire performance was an amazing experience. But if we had to choose – during our last song, we each threw on a Donald Trump and Hillary Clinton mask and partied for a little bit, then threw them into the crowd. Not sure if the people saw that coming, but they seemed to enjoy it and responded well. Overall the entire set was an incredible experience and we’re thankful for anyone who came out to support any of the artists that night. 

tortuga

Can’t wait for your next chance to see Tortuga? They will be hitting the Larimer Lounge on Saturday, November, 12 with K Theory, Slugged Up, and Queen Beats. Doors open at 8pm!

Thanks to Ryan MahrerTyler Arndt, and AEG Live Rocky Mountains for having us out; we had an awesome time. Shout out again to Jeff Balmes for shooting photos for Silver Light Media. 

Love & Light

Aryonna Richard

IG: @aryonnarichard

TW: @aryonnarichard

SoDown just dropped “A Different Path” a new EP featuring collaborations with DeFunk, TruFeelz and Homemade Spaceship. Check the dope mixes below and get ready for a night of funky bass music at The Bluebird Theater in Denver, Colorado on October 27, 2016 🙂 

Ehren Wright of SoDown just finished a packed summer of festivals and events which included a stop at Sonic Bloom. Learn more in this interview with our founder Aryonna Richard via I Get Down Clothing & Apparel Company, click here.  

He will be supported by Paul Basic the drummer turned producer from Fort Collins, Colorado who plays on Pretty Lights Music label recently dropped a sick EP entitled, 02 – Willdabeast – Is This Love ft. Keeplove? [Paul Basic Remix], listen below for a preview.

Adding to the lineup is Tortuga the duo who’s members include Ryan Mahrer and Tyler Arndt spent the summer hitting festivals like Vertex and Backwoods Music and Arts Festivals. Get to know the group in this interview, click here, to read. Listen to their new mix Wump Collective 2k Compilation below.

Can’t forget about The Orcastrator and TruFeelz opening the event, we know they will get the audience pumped! What an awesome lineup, we can’t wait to drop media coverage at the SOLD OUT show. Get ready for a recap and photos dropping soon.

Love & Light

Aryonna Richard

IG: @aryonnarichard

TW: @aryonnarichard

We’ve all heard it; you must BE your brand but what does that mean? In today’s business landscape where nearly everyone is trying to sculpt a persona that resonates with an online audience, we can’t forget about the power of images and the voice they possess. As a writer, I’ve found myself meticulously playing with word choice; redrafting sentences and endlessly worrying about which synonym to choose. I’ve only more recently discovered the power of images, graphics, and visual branding; all I can say is I’m now obsessed.


Growing up as a camera shy girl who cried during Christmas, Easter, and family reunion photos I would previously find ways to sneak out of the shots. Unfortunately being a pro at hiding wasn’t helping my role as a business owner or online media professional. I was covering my bases and sharing things that inspire me like mountains, trees, flowers; but I wasn’t sharing the essence of who I am. Sharing one’s essence is the “magic” in social marketing that unfathomable characteristic that makes videos trend, internet sensations, and messages ignite.

Capturing this essence is another conversation. How do you VISUALIZE your personality and turn it into a social strategy? That is the million dollar marketing question. There’s no one-word answer,  one-sentence, or one-paragraph answer. The secret is collaborating with others who can ignite your vision and unearth your essence.

If your content strategy doesn’t resonate with you who can you expect to help anyone with your products or services? At Silver Light Media we create custom social marketing strategies that spark emotion, tell a story, and visually brand your business.

We are excited to announce we’ve partnered with Nathan Lopez of Nathan Lopez Photography to expand our visual branding services. Learn more by reading what he has to say on the topics of head shots, professional portraits, and promotional photography.

“While I can create very tradition headshots and executive portraits, I am also able to work with clients to shoot on location wherever that may be to create a story not only of their role but also incorporate their personality and part of their career/job/passion. Marketing and promotional photography involve a pre-shoot consultation.  A chance to get to know the client, and not just what they want but also what they are trying to say and create a very clear image and piece of work that conveys my client’s vision. I try to work as simple and efficiently as possible to make sure that client needs are met.” 

nathan

Do your professional headshots and profile pictures capture your essence? If not, discover what they could say with a FREE CONSULTATION by CLICKING HERE. View the stunning photos from our collaborate photoshoot in the RiNo Art District of Denver. 

CLICK HERE to visit his website, or read my interview with the visual storyteller, here.

Learn about the Social Media services we provide at Silver Light Media, CLICK HERE! 

Love & Light

Aryonna Richard

IG: @aryonnarichard

TW: @aryonnarichard

Lemaitre takes over the Bluebird Theater on Tuesday, October 25th who’s ready to hit the first stop on the fall tour? Bringing his unique version of electronic pop music you don’t want to miss this performance 🙂 Check the featured video P3 Christine Live: Lemaitre feat. Stanaj “Playing To Lose” provided by AEG LIVE Rocky Mountains for a preview of what to expect!

Like what you hear? Enter our TICKET GIVEAWAY powered by AEG Live Rocky Mountains for your chance to WIN a FREE pair of tickets to the event this week.

Click Here to Enter >> Lemaitre at Bluebird Theater

BUY TICKETS by CLICKING HERE!

Aryonna Richard 

Founder – Silver Light Media

IG: @aryonnarichard

TW: @aryonnarichard

Cherub’s bringing their blend of funk, rock, and electronic music to Red Rocks Amphitheatre on October 29, 2016 for a legendary Halloween weekend. The group from Nashville who’s members include Jordan Kelley and Jason Huber are touring the country this fall and will hit major cities like Los Angeles, Houston, and Seattle to learn more CLICK HERE. Check this sick video for a preview of what to expect.

They will be supported by Gorgon City  their new track ‘Smile’ just dropped about a month ago. Listen to the dope track below for a preview of what to expect.

Frenship the electropop duo from Los Angeles are bringing their’80s-inspired production, vocals, and transcendent melodies to the legendary amphitheatre. Get at “On the Road” below to check a trippy track from the group.

Boo Seeka hailing from Sydney, Austalia bring their hip-hop-psych-dream-tronic sound to a Colorado audience for a night of experimental music. Listen to “Oh My” below for a preview of the vibes you’ll be feeling at the show.

Can’t wait for the show? Enter our GIVEAWAY powered by AEG Live Rocky Mountains for your chance to WIN a pair of tickets to the event.

Click Here >> Cherub at Red Rocks Amphitheater Ticket Giveaway

Buy Tickets by CLICKING HERE 🙂

Aryonna Richard 

Founder – Silver Light Media

IG: @aryonnarichard

TW: @aryonnarichard

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Who is ready for our first ticket giveaway to Red Rocks Amphitheater? We are pumped to help promote THE FLOOZIES with Michal Menert, SunSquabi, and Russ Liquid. Check the Featured Video recommended by AEG LIVE for a preview of what to expect.

Don’t wait! Enter our contest for your chance to WIN a PAIR (2) tickets to the event on October 8, 2016. Click Here >> The Floozies and MORE at Red Rocks Amphitheater to be entered into our giveaway 🙂