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Did you know you can manage your Instagram Business account from Facebook?

Wait, hold up, did you miss the news that Instagram created specifically profiles for businesses? I’ll help you understand the latest changes from this visual and social powerhouse in this post.

With 500 million plus monthly active users and 95 million daily posts according to Instagram’s website this platform could help you reach more customers than before. With creativity driving the medium let users be inspired by the lighter side of your company’s story.

Businesses have been a part of Instagram’s community since the beginning showcasing services and products. If you have an Instagram profile, you are using for your business quickly convert it to a Business Profile for increased insights, analytics, and the option to run advertisements.

From your profile home page click on the option wheel at the top and click ‘Switch to Business Profile’ to convert your account. 

If you have a Facebook Business Page, your accounts will link giving you the options to run ads via Facebook Advertising. After converting your account, you’ll notice ‘View Insights’ & ‘Promote’ under each post. Click on ‘View Insights’ and you’ll see the Impressions, Reach, and Engagement for each post. Click ‘Promote’ and Instagram will open Facebook Ads giving you the option between two calls to actions.

 

instagram-reach

Convert your account and understand the impact of each post.

 

Visit your website

Call or visit your business 

Next, you will need to select an Action Button. Click ‘Select Button Text’ to choose between:

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Tips & Advice
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If you follow me you know I’m active on social media. Facebook, Twitter, LinkedIn I make sure to cover the basics, but my favorite social networking platform is Instagram. I fell for how creatives use it to share their inspiration, being a sucker for sick photography edits; I love the way Instagram pioneered visual storytelling.

In the last few months, Instagram upped its features. In case you haven’t noticed, Stories have been introduced and recently updated on November 10, 2016, to include Boomerang and Mentions. The platform is even starting to test links inside some stories (hint) that upgrade may be coming for everyone shortly.

Boomerang 

This feature lets you turn any moment into something unique. You don’t even have to leave the app, take a Boomerang inside Instagram. Swipe right from your feed, and you’ll be able to open the camera used to share a story. If you are familiar with sharing stories, you’ll notice a new format picker that lets you select Boomerang mode. Tap to record and the camera will put a series of photos into a movie that plays backward and forwards.

Mentions

Already a staple, if you’re used to sharing updates on Instagram. Now the app lets you share who you’re with just mention them in your story. Mentions in stories work the same way they do in captions and comments. After adding text to your story type “@” followed by a username, then select the person you would like to mention in the post. The username will appear underlined when the link is clickable. Click the user mentioned, and you’ll see a pop-up appear that takes you to their profile.

The person mentioned in the story will also receive a notification via Direct Message that they were mentioned in someone else’s story. Tap the preview button to go to the story for as long as it’s live. If you are mentioned by someone who doesn’t follow you, the notification will appear via Message Requests.

Coming Soon

The ‘See-More’ Link Feature is now appearing in select stories. Watching someone’s story and feeling inspired to dig deep? Soon you’ll spot ‘See More’ Links at the bottom of stories. A test phase is taking place that let’s verified accounts add links making it easier for their followers to learn more. Discover newly released music or read a related article just tap ‘See More’ and swipe the app up, there you can view the link right inside.

Want to learn more about these Instagram updates? Click Here to view our Contact Page, a great place to schedule a complimentary consultation with Silver Light Media to discuss any of your social media, branding, or publicity needs. We offer consulting, training, and account management.

New to Instagram Stories? I’ve captured screenshots below of our views for insight into the numbers you could be gaining by using the feature. Call 208.284.5570 to learn how to be more influential to your audience with a custom Instagram Strategy.

Love & Light

Aryonna Richard

IG: @aryonnarichard

TW: @aryonnarichard

aryonna-richard-4

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To celebrate SoDown dropping “A Different Path” a new EP featuring collaborations with DeFunk, TruFeelz and Homemade Spaceship he played a SOLD OUT show at The Bluebird Theater in Denver, Colorado on October 27, 2016! 

Check the mix by CLICKING HERE and get ready for our event recap featuring photography by Jeff Balmes! 

Ehren Wright the saxophonist, producer, and visionary behind SoDown dropped that funky bass music and songs from his new EP. The crowd went nuts getting rowdy at moments in the packed venue. What an epic night!

In support was Paul Basic, Tortuga, The Orcastrator, and TruFeelz creating a lineup of true Colorado style music! You know being a part of Pretty Light Label that Paul Basic brought the party vibes getting the audience pumped before SoDown took the stage.

Our homies Tortuga throw down classics like “Pulse”, “Blind Love” and “Until The Lights Break” along with unreleased music you had to be at the event to see. Always love hearing Ryan Mahrer rip the guitar. Tyler Arndt brought his dope production techniques and the duo had the crowd getting down to their funky beats.

Check the awesome photos below to relive the action if you attended or to see what you missed 😉

Listen to the group’s newest release “Color Of My Soul (Tortuga x Pretty Lights)” for a sick track you’ll want to play again and again.

We caught up with Tortuga after the show to ask a few questions. Read the interview:

Aryonna Richard: How would you describe the energy in The Bluebird Theater as you guys took the stage for the second time at the historic venue? 

Tortuga: The energy was really high. People were very responsive and engaging throughout the entire performance. The Bluebird is an amazing venue and the staff on sight were on point. Everyone was awesome to work with and we couldn’t have been happier with how the night went. Thanks to SoDown for having us out. 

AR: What was the highlight of your set?

Tortuga:  We’re not sure if there was one specific “highlight.” The entire performance was an amazing experience. But if we had to choose – during our last song, we each threw on a Donald Trump and Hillary Clinton mask and partied for a little bit, then threw them into the crowd. Not sure if the people saw that coming, but they seemed to enjoy it and responded well. Overall the entire set was an incredible experience and we’re thankful for anyone who came out to support any of the artists that night. 

tortuga

Can’t wait for your next chance to see Tortuga? They will be hitting the Larimer Lounge on Saturday, November, 12 with K Theory, Slugged Up, and Queen Beats. Doors open at 8pm!

Thanks to Ryan Mahrer, Tyler Arndt, and AEG Live Rocky Mountains for having us out; we had an awesome time. Shout out again to Jeff Balmes for shooting photos for Silver Light Media. 

Love & Light

Aryonna Richard

IG: @aryonnarichard

TW: @aryonnarichard

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