Instagram For Business: Storytelling Features

Did you know you can manage your Instagram Business account from Facebook?

Wait, hold up, did you miss the news that Instagram created specifically profiles for businesses? I’ll help you understand the latest changes from this visual and social powerhouse in this post.

With 500 million plus monthly active users and 95 million daily posts according to Instagram’s website this platform could help you reach more customers than before. With creativity driving the medium let users be inspired by the lighter side of your company’s story.

Businesses have been a part of Instagram’s community since the beginning showcasing services and products. If you have an Instagram profile, you are using for your business quickly convert it to a Business Profile for increased insights, analytics, and the option to run advertisements.

From your profile home page click on the option wheel at the top and click ‘Switch to Business Profile’ to convert your account. 

If you have a Facebook Business Page, your accounts will link giving you the options to run ads via Facebook Advertising. After converting your account, you’ll notice ‘View Insights’ & ‘Promote’ under each post. Click on ‘View Insights’ and you’ll see the Impressions, Reach, and Engagement for each post. Click ‘Promote’ and Instagram will open Facebook Ads giving you the option between two calls to actions.

 

 

Visit your website

Call or visit your business 

Next, you will need to select an Action Button. Click ‘Select Button Text’ to choose between:

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